Mr. Gabriel Dsouza established Direct Power in December 1994. He considered the Middle East the best place to seed the roots considering the developing phase in the 90s. His vision was to grow along with the economy in his specialty, the LV Switchgear Industry.

To adapt to the advancements in the industry, we have revamped our business model to match the current requirements. We offer electrical and electronic components targeted at Electrical Engineering customers comprising commercial and non-commercial belonging to any community because we believe diversity is the golden key to progress.

Our platform is shifting from offline to online to serve you better, where multi-currency and different languages are involved. We understand the value of having a knowledgeable person to guide you and solve your queries. Hence, we aim to offer the same experience for offline and online customers to attain excellence in customer happiness in price, quality, and lead time.